Business Insider Highlights Monevate as Part of a New Wave of Specialist Consulting Firms

As GenAI reshapes the consulting market, specialist firms aren’t just surviving, they’re thriving.

In a recent Business Insider article, Monevate was featured alongside a cohort of boutique firms redefining the legacy consulting model. The piece spotlights Monevate’s sharp focus on pricing strategy for SaaS, AI, and high-growth tech - an area where depth matters more than generalism.

Founded by McKinsey alum James D. Wilton, Monevate has helped more than 50 companies overhaul their pricing strategies since 2021, working closely with VC- and PE-backed teams to build pricing systems that scale.

“It’s narrow by consulting standards,” Wilton told Business Insider, “but it allows us to be truly great at what we do.”

Read the full article in Business Insider to see why specialist firms are gaining ground.