Monevate CEO and Senior Partner, James D. Wilton, featured in Diginomica on GenAI Pricing Models

As GenAI adoption accelerates, pricing models are facing heightened scrutiny - particularly as vendors look to balance accessibility with margin discipline.

In a recent Diginomica article by Gary Flood, Monevate CEO James D. Wilton weighed in on emerging pricing approaches for GenAI products. Drawing on frameworks from his book Capturing Value, Wilton pointed to hybrid pricing as a promising direction: blending traditional subscription tiers with usage-based thresholds.

The model, he explains, can help reduce friction for adoption while ensuring revenue scales with customer value.

“Hybrid pricing could be 'best of both worlds' across user-based and usage-based pricing - but we're all still early in our gen AI journey.”

Read the full article on Diginomica