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Avoid these 4 common B2B SaaS Pricing Mistakes to better capture your value
With the advent of the new year, many SaaS companies have been scrambling to revamp their pricing strategies. Unfortunately, while these companies are usually great at building innovative products that create tons of value for their customers, they often lack the expertise to build a pricing strategy that effectively captures that value.
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Inexperience Shouldn’t Stop You from Setting the Price Right
Only 40% of XaaS leaders felt they possessed practical pricing experience when tasked with developing their company’s pricing model, according to a recent survey. While lack of experience may seem daunting, it shouldn't deter you from spearheading a pricing transformation. However, it does introduce risk. To mitigate the potential pitfalls of pricing strategy design, we recommend cross-referencing against four crucial sources to establish a solid pricing foundation.
