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Three XaaS Subscription Pricing Strategies To Adapt In A Changing Market
A monetization and pricing strategy consulting firm. Get innovative solutions that will transform your business today.
Pricing Everywhere All at Once
A monetization and pricing strategy consulting firm. Get innovative solutions that will transform your business today.
Why Telfar’s Dynamic Pricing is Fashion-Forward but Monetization-Backward
A monetization and pricing strategy consulting firm. Get innovative solutions that will transform your business today.
Usage-based Pricing is Tricky, Indeed
A monetization and pricing strategy consulting firm. Get innovative solutions that will transform your business today.
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Busting SaaS Pricing Myths & Misinformation
A monetization and pricing strategy consulting firm. Get innovative solutions that will transform your business today.
Software Pricing Lessons from Business Barbie
It was truly a Barbie summer! While they may not seem related, Barbie - both movie and doll - have a lot to teach us about the world of software pricing. First launched in 1959, Barbie has captured the imagination of children across the globe for 60 years – with a spectacular resurgence this summer. Mattel, the company behind Barbie, has used several growth and pricing strategies applicable to companies beyond the consumer goods space. Here are a few lessons we think are particularly relevant to the world of software pricing today, a complex market where the right strategy can make or break a new product.
